OTUNBA TOYE OSASONA FOUNDATION
Otunba Toye Osasona is a charitable organization committed to improving lives and supporting communities across Ekiti State and Nigeria as a whole. The organization focuses on humanitarian services, including education support, healthcare initiatives, poverty alleviation, youth empowerment, and community development projects.
Through its programs, Otunba Toye Osasona aims to uplift the underprivileged, create opportunities for growth, and foster sustainable development. The organization works closely with local communities to ensure that its efforts are impactful, inclusive, and tailored to real needs, making a tangible difference in the lives of thousands
Case Study: Empowering a Mission with OTO FOUNDATION
Despite their impactful programs, Otunba Toye Osasona faced significant visibility challenges:
Project challenges
- The foundation lacked a consistent online presence to share their mission and stories.
- Events and campaigns did not have a unified brand identity, limiting their reach and impact.
- There was no cohesive strategy for storytelling, updates, or campaigns to effectively communicate their programs and successes
- Their initiatives were not reaching a wide audience online, limiting awareness and engagement.
- The organization had little exposure in newspapers and local media, reducing credibility and public recognition.
The core challenge was to build a powerful brand and digital presence for OTO FOUNDATION. The goal was to increase awareness, drive engagement, and establish a credible public presence that reflected the organization’s mission and impact
OUR SOLUTION
01.
Content Marketing
We developed a mission-driven content strategy that included writing compelling stories, creating informative blog posts, and designing engaging visuals. This content was used to educate the public about the foundation’s work and inspire action from potential volunteers and donors.
02.
WEB DESIGN
To establish a credible and accessible digital hub for the organization’s mission, we developed a custom, mobile-first website. This platform was designed to serve as the primary resource for beneficiaries, volunteers, and donors
03.
Social Media Management
We took over the full-scale management of their social media channels, crafting a strategic posting schedule and curating engaging content. We focused on building a stronger community, responding to comments, and launching targeted campaigns to boost engagement and reach.
04.
Media Buying
We secured coverage in local and national newspapers, ensuring that key initiatives reached a broader audience and enhanced the organization’s credibility
THE OUTCOME
Our integrated approach delivered significant results, helping the client successfully launch and grow their online practice.
40%+
Social Media Engagment
Top 5
Ranking for Keyword in Google Local Search
50%
Increase in Brand Recognition