Serenity - BEST BUSINESS BUILDING AGENCY IN AFRICA, UK

Serenity Psychiatry

Ade Adefioye is a board-certified psychiatric-mental health nurse practitioner who has extensive years of psychiatric experience, dedicated to providing care for individuals across the lifespan; from young adults to older adults facing diverse mental health challenges. Her practice encompasses a holistic approach that considers the physical, emotional, and social aspects…

Establishing an Online Presence for Online Psychiatry Services

A digital transformation project focused on developing a highly-ranked, functional website and building a strong online presence through content and social media marketing

Project challenges

The client lacked a credible digital foundation for their new online practice.
A secure, professional, and user-friendly platform was needed to serve and attract patients.
The primary goal was to establish authority and trust in a sensitive medical field.
It was crucial to ensure high visibility in a competitive online landscape.

The project’s core challenge was to launch a new online psychiatry service from scratch, building a brand new digital presence that was not only functional and secure but also trustworthy and easily discoverable by potential patients in need.

OUR SOLUTION

01.
WEB DESIGN

We developed a custom, secure, and HIPAA-compliant website. The design featured a calming, professional aesthetic with intuitive navigation to ease user anxiety. Key functionalities included

A seamless online booking system,
a patient portal for secure communication
A clear presentation of provider credentials and specializations to build immediate trust.
The entire site was built with a mobile-first approach to ensure optimal performance on all devices.

02.
SEO & Content Strategy

Our strategy began with in-depth keyword research to identify high-intent search terms. We then crafted an SEO-optimized content plan, producing high-quality blog posts, articles, and educational guides on topics like “Signs of Depression” and “Telepsychiatry vs. In-Person Therapy.” This content not only drove significant organic traffic but also established the practice as a credible and authoritative voice in mental healthcare.

03.
Social Media & Marketing

We launched a compassionate social media campaign across relevant platforms (Facebook, Instagram) to reduce stigma and foster a supportive community. Content focused on educational infographics, short videos with mental health tips, and empathetic messaging.